International Mentoring St. Louis

As lead designer, I guided the full rebrand from concept to execution—including logo design, visual identity, website updates.

The new logo features two wings—representing mentor and mentee—coming together within an abstract Gateway Arch. This symbolizes connection, growth, and St. Louis as a bridge between cultures. A circular seal reflects the program’s global reach, paired with clean typography for a modern, inclusive feel.

The rebrand strengthens IMSTL’s mission of building cross-cultural relationships and helping international families thrive in St. Louis.

CLIENT
International Mentoring St. Louis—IMSTL

YEAR
2024-2025

ROLE
Designer
Wed Developer